Strana supports three video styles, each designed for different marketing goals. When creating a new request, you'll choose one of these as the starting point for your video.
Hero videos
Hero videos are property showcases that highlight different rooms, amenities, and angles of your hotel. There's no specific narrative — the focus is on presenting the property itself in the best possible light.
These are ideal for:
- OTA listings (Booking.com, Expedia, etc.)
- Your hotel website homepage
- Social media profile videos
Hero videos typically range from 20–30 scenes.
Hero video example
Short-form videos
Short-form videos are quick, engaging clips optimized for social media platforms like Instagram Reels, TikTok, and YouTube Shorts. They're punchy, visually driven, and designed to capture attention fast.
These work well for:
- Daily or weekly social media content
- Paid social advertising
- Highlighting specific features or experiences
Short-form videos typically range from 5–15 scenes.
Short-form video example
Campaign videos
Campaign videos are longer narrative pieces that tell a story. Think seasonal campaigns, brand films, or destination stories — content with a beginning, middle, and end that conveys a specific message or mood.
These are suited for:
- Seasonal marketing campaigns
- Brand storytelling
- Destination and experience showcases
Campaign videos typically range from 40–60 scenes.
Campaign video example
Not sure which style to pick? Hero videos are a great starting point — they're versatile and work across most marketing channels.
You can also see all styles side-by-side on our pricing page.