Well-defined characters make your videos more relatable and effective. Here are some tips for creating good ones.
Represent your target demographic
Think about who your ideal guest is. Characters should reflect the type of traveler you want to attract — their age, style, and the kind of experience they're looking for. A boutique hotel targeting young couples will want different characters than a business hotel targeting corporate travelers.
Keep it focused
A small set of well-defined characters is more effective than many loosely defined ones. Two or three characters are usually enough for most video projects.
Think about consistency
Characters maintain the same appearance across all the scenes and videos they appear in. This means the details you provide upfront — description, reference image — will carry through your entire content library.